Campaigns | Sarvam API Docs

A campaign dials an audience for you. You upload a contact list, map personalization variables, set a schedule, and the campaign works through the list automatically — with retries, concurrency control, and live progress tracking.

Open Deploy → Campaigns.

Outbound vs. inbound. Campaigns are for outbound calling — your agent dials the audience (like appointment reminders or lead follow-ups). To answer incoming calls instead, use Inbounds. They’re separate flows: a campaign needs a contact list and a schedule, while an inbound deployment just routes incoming numbers to an agent.

Before you start

Set up telephony

Add a telephony connection and, ideally, a group so the campaign can rotate across numbers.

Prepare a contact list

A CSV with one contact per row — phone numbers plus any personalization fields your agent needs (name, account number, appointment date, and so on).

Have a configured agent

Your agent must be configured and committed before you can schedule a campaign.

The Campaigns page

The Campaigns page is your home base for outbound calling. When you open Deploy → Campaigns, the top of the page shows a Calls / Concurrency graph for the last 24 hours. Toggle between the two views and change the window with 1h, 12h, or 24h:

Calls — the total number of calls placed across your campaigns over the period.
Concurrency — how many calls ran simultaneously, with the peak concurrency called out above the chart.

Below the graph, your campaigns are split across two tabs:

Active campaigns — everything currently running, paused, or scheduled. If you have no active campaigns, the page opens on Past campaigns instead.
Past campaigns — campaigns that have ended or been cancelled.

Each row in either tab shows the same columns:

Column	Description
Name	The campaign name you set when creating it.
Agent type	The agent (or workflow) the campaign runs.
Status	The current lifecycle state — `Active`, `Paused`, or `Scheduled` on the Active tab; `Ended` or `Cancelled` on the Past tab.
When	When the campaign was launched.

Use the search box to find a campaign by name, and the two dropdowns to filter by status and by time — All time, This week, This month, or a custom date range.

What you can do from here

From the Campaigns page you take one of two actions — create a new campaign, or open an existing one to view its details. The DND list button (top-right) opens your org-wide suppression list, which applies across every campaign.

Create a campaign

Launch a new outbound campaign with the four-step wizard.

Campaign details

Open a launched campaign to track metrics, cohorts, and schedules.

Cohorts

Understand the contact batches that make up a campaign’s audience.

Dialing rate & concurrency

How attempts per second (CPS) and concurrency shape a campaign.

Campaign lifecycle

States and actions — pause, edit, resume, and cancel.

Do Not Disturb (DND)

The org-wide suppression list applied to every campaign.