> This page is for Voice Agents.

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> For a complete documentation index, see https://docs.sarvam.ai/llms.txt. For a section index, append `/llms.txt` to any section URL (for example https://docs.sarvam.ai/voice-agents/llms.txt).
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# Create campaign

POST https://apps.sarvam.ai/api/scheduling/v1/orgs/{org_id}/workspaces/{workspace_id}/campaigns
Content-Type: application/json

Create a new campaign that ties an agent to a schedule, rate, and retry policy.

The campaign will be created in `scheduled` status. It starts automatically when `start_timestamp` is reached.

Reference: https://docs.sarvam.ai/voice-agents/api/campaigns/create

## Request

### Path parameters

- `org_id` (string, required)
- `workspace_id` (string, required)

### Headers

- `X-API-Key` (string, required) — Your workspace API key.

### Body (application/json)

This endpoint expects a CreateCampaign.

- `name` (string, required)
- `app_config` (CreateCampaignAppConfig, required) — Agent configuration for the campaign
- `start_timestamp` (datetime, required) — Campaign start time (ISO 8601)
- `end_timestamp` (datetime, required) — Campaign end time (ISO 8601)
- `allowed_schedule` (AllowedScheduleConfig, required) — Schedule constraints for when the campaign can run
- `description` (string, optional, nullable) — Optional campaign description. Max 150 characters.
- `webhook_config` (WebhookConfig, optional, nullable) — Webhook configuration for call completion events

## Response

### 200

Successful Response

- `name` (string, required) — Name of the resource
- `campaign_id` (string, required) — Unique identifier for the campaign
- `status` (enum, required) — Current status
  - Allowed values: `ended`, `active`, `paused`, `scheduled`, `cancelled`
- `app_id` (string, required) — ID of the agent
- `created_by` (string, required) — User who created this resource
- `created_at` (datetime, required) — Timestamp when the resource was created (ISO 8601)
- `updated_at` (datetime, required) — Timestamp when the resource was last updated (ISO 8601)
- `description` (string, optional, nullable) — Optional description
- `app_type` (enum, optional) — Type of agent
  - Allowed values: `agent`
- `app_version` (integer, optional, nullable) — Version of the agent to use
- `updated_by` (string, optional, nullable) — User who last updated this resource

## Errors

### 422 Unprocessable Entity Error

Validation Error

- `error` (ErrorBody, required) — Details of the error that occurred.

## Types

### CreateCampaignAppConfig

Agent configuration for the campaign

### AllowedScheduleConfig

Business hours configuration defining when a campaign can make calls.

- `allowed_start_time` (string, required) — Start time in HH:MM 24-hour format
- `allowed_end_time` (string, required) — End time in HH:MM 24-hour format
- `allowed_days` (list of enum, required) — Days of the week when the campaign can run
  - Allowed values: `Monday`, `Tuesday`, `Wednesday`, `Thursday`, `Friday`, `Saturday`, `Sunday`
- `timezone` (string, optional) — IANA timezone, e.g. 'Asia/Kolkata', 'UTC', 'America/New_York'

### WebhookConfig

- `url` (string, required)
- `metadata` (map from string to any, optional, nullable)

### ErrorBody

Details of the error that occurred.

- `code` (string, required) — A service-specific error code.
- `message` (string, required) — A human-readable description of the error.

### AgentConfig-Input

Agent configuration including rate limiting, telephony connections, and retry policy.

- `app_id` (string, required) — ID of the agent
- `app_version` (integer, required) — Version of the agent to use
- `attempts_per_second` (double, required) — Rate of outbound call attempts (dials) per second. Every dial counts — initial calls and retries alike. Range: 0.1–500.
- `connection_configs` (list of ConnectionConfig, required) — Telephony connection configurations with phone numbers
- `retry_config` (RetryConfig-Input, required) — Retry configuration for failed or unanswered calls
- `app_type` ("agent", optional, default: agent) — Always `agent`
- `phone_rotation` (AgentConfigInputPhoneRotation, optional) — Phone number rotation configuration. Set `agent` to `true` so every subsequent call to the same user uses a different agent number until each number in the pool has been used once for that user. Requires at least two numbers in `connection_configs[].phone_numbers`.

### ConnectionConfig

- `connection_id` (string, required)
- `agent_phone_number` (string, required)

### RetryConfig-Input

Retry policy defining how failed or unanswered calls are retried.

- `max_retries` (integer, required) — Maximum number of retry attempts (0 to 20)
- `retry_on` (RetryOnConfig, optional) — Conditions that trigger a retry
- `retry_interval_minutes` (RetryConfigInputRetryIntervalMinutes, optional) — Minutes to wait between retries. Can be a single value or an array for variable intervals.

### AgentConfigInputPhoneRotation

Phone number rotation configuration. Set `agent` to `true` so every subsequent call to the same user uses a different agent number until each number in the pool has been used once for that user. Requires at least two numbers in `connection_configs[].phone_numbers`.

- `agent` (boolean, optional, default: false) — Enable phone number rotation for agent campaigns

### RetryOnConfig

Granular retry conditions for different call outcomes (busy, failed, no answer, short duration, errors).

- `busy` (BaseRetryConfig, optional, nullable) — Retry when the line is busy
- `failed` (BaseRetryConfig, optional, nullable) — Retry when the call fails
- `no_answer` (BaseRetryConfig, optional, nullable) — Retry when there is no answer
- `short_duration` (ShortDurationRetryConfig, optional, nullable) — Retry when the call duration is below a threshold
- `provider_error` (ErrorRetryConfig, optional, nullable) — Retry on telephony provider errors
- `internal_error` (ErrorRetryConfig, optional, nullable, default: {"enabled":true,"max_retries":3,"retry_interval_minutes":5}) — Retry on internal system errors

### RetryConfigInputRetryIntervalMinutes

Minutes to wait between retries. Can be a single value or an array for variable intervals.

### BaseRetryConfig

- `enabled` (boolean, required) — Whether this retry condition is enabled

### ShortDurationRetryConfig

- `enabled` (boolean, required) — Whether short duration retry is enabled
- `threshold_seconds` (integer, required, default: 30) — Calls shorter than this duration (in seconds) will be retried

### ErrorRetryConfig

- `enabled` (boolean, required) — Whether error retry is enabled
- `max_retries` (integer, required, default: 3) — Maximum number of retries for this error type (1 to 20)
- `retry_interval_minutes` (integer, required, default: 5) — Minutes to wait between retries (minimum 5)

## Examples

**Request**

```json
{
  "name": "Q1 Payment Reminders",
  "app_config": {
    "app_id": "agent-abc123",
    "app_type": "agent",
    "app_version": 1,
    "attempts_per_second": 2,
    "connection_configs": [
      {
        "connection_id": "conn-xyz",
        "phone_numbers": [
          "+918041234567"
        ],
        "weight": 1
      }
    ],
    "phone_rotation": {
      "agent": true
    },
    "retry_config": {
      "max_retries": 3,
      "retry_interval_minutes": 30,
      "retry_on": {
        "busy": {
          "enabled": true
        },
        "no_answer": {
          "enabled": true
        },
        "short_duration": {
          "enabled": true,
          "threshold_seconds": 30
        }
      }
    },
    "webhook_config": {
      "metadata": {
        "team": "collections"
      },
      "url": "https://your-server.com/webhook"
    }
  },
  "start_timestamp": "2026-04-01T09:00:00Z",
  "end_timestamp": "2026-04-15T18:00:00Z",
  "allowed_schedule": {
    "allowed_start_time": "09:00",
    "allowed_end_time": "18:00",
    "allowed_days": [
      "Monday",
      "Tuesday",
      "Wednesday",
      "Thursday",
      "Friday"
    ],
    "timezone": "Asia/Kolkata"
  },
  "description": "Outbound reminder calls for Q1 overdue accounts"
}
```

**Response**

```json
{
  "name": "Q1 Payment Reminders",
  "campaign_id": "camp-a1b2c3d4",
  "status": "scheduled",
  "app_id": "payment-reminder-agent",
  "created_by": "user@company.com",
  "created_at": "2026-03-28T10:00:00Z",
  "updated_at": "2026-03-28T10:00:00Z",
  "description": "Remind customers about upcoming payment due dates",
  "app_type": "agent",
  "app_version": 2,
  "updated_by": null
}
```

**SDK Code**

```python Agent campaign with retry and webhook
import requests

url = "https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns"

payload = {
    "name": "Q1 Payment Reminders",
    "app_config": {
        "app_id": "agent-abc123",
        "app_type": "agent",
        "app_version": 1,
        "attempts_per_second": 2,
        "connection_configs": [
            {
                "connection_id": "conn-xyz",
                "phone_numbers": ["+918041234567"],
                "weight": 1
            }
        ],
        "phone_rotation": { "agent": True },
        "retry_config": {
            "max_retries": 3,
            "retry_interval_minutes": 30,
            "retry_on": {
                "busy": { "enabled": True },
                "no_answer": { "enabled": True },
                "short_duration": {
                    "enabled": True,
                    "threshold_seconds": 30
                }
            }
        },
        "webhook_config": {
            "metadata": { "team": "collections" },
            "url": "https://your-server.com/webhook"
        }
    },
    "start_timestamp": "2026-04-01T09:00:00Z",
    "end_timestamp": "2026-04-15T18:00:00Z",
    "allowed_schedule": {
        "allowed_start_time": "09:00",
        "allowed_end_time": "18:00",
        "allowed_days": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
        "timezone": "Asia/Kolkata"
    },
    "description": "Outbound reminder calls for Q1 overdue accounts"
}
headers = {
    "X-API-Key": "<your-api-key>",
    "Content-Type": "application/json"
}

response = requests.post(url, json=payload, headers=headers)

print(response.json())
```

```javascript Agent campaign with retry and webhook
const url = 'https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns';
const options = {
  method: 'POST',
  headers: {'X-API-Key': '<your-api-key>', 'Content-Type': 'application/json'},
  body: '{"name":"Q1 Payment Reminders","app_config":{"app_id":"agent-abc123","app_type":"agent","app_version":1,"attempts_per_second":2,"connection_configs":[{"connection_id":"conn-xyz","phone_numbers":["+918041234567"],"weight":1}],"phone_rotation":{"agent":true},"retry_config":{"max_retries":3,"retry_interval_minutes":30,"retry_on":{"busy":{"enabled":true},"no_answer":{"enabled":true},"short_duration":{"enabled":true,"threshold_seconds":30}}},"webhook_config":{"metadata":{"team":"collections"},"url":"https://your-server.com/webhook"}},"start_timestamp":"2026-04-01T09:00:00Z","end_timestamp":"2026-04-15T18:00:00Z","allowed_schedule":{"allowed_start_time":"09:00","allowed_end_time":"18:00","allowed_days":["Monday","Tuesday","Wednesday","Thursday","Friday"],"timezone":"Asia/Kolkata"},"description":"Outbound reminder calls for Q1 overdue accounts"}'
};

try {
  const response = await fetch(url, options);
  const data = await response.json();
  console.log(data);
} catch (error) {
  console.error(error);
}
```

```go Agent campaign with retry and webhook
package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns"

	payload := strings.NewReader("{\n  \"name\": \"Q1 Payment Reminders\",\n  \"app_config\": {\n    \"app_id\": \"agent-abc123\",\n    \"app_type\": \"agent\",\n    \"app_version\": 1,\n    \"attempts_per_second\": 2,\n    \"connection_configs\": [\n      {\n        \"connection_id\": \"conn-xyz\",\n        \"phone_numbers\": [\n          \"+918041234567\"\n        ],\n        \"weight\": 1\n      }\n    ],\n    \"phone_rotation\": {\n      \"agent\": true\n    },\n    \"retry_config\": {\n      \"max_retries\": 3,\n      \"retry_interval_minutes\": 30,\n      \"retry_on\": {\n        \"busy\": {\n          \"enabled\": true\n        },\n        \"no_answer\": {\n          \"enabled\": true\n        },\n        \"short_duration\": {\n          \"enabled\": true,\n          \"threshold_seconds\": 30\n        }\n      }\n    },\n    \"webhook_config\": {\n      \"metadata\": {\n        \"team\": \"collections\"\n      },\n      \"url\": \"https://your-server.com/webhook\"\n    }\n  },\n  \"start_timestamp\": \"2026-04-01T09:00:00Z\",\n  \"end_timestamp\": \"2026-04-15T18:00:00Z\",\n  \"allowed_schedule\": {\n    \"allowed_start_time\": \"09:00\",\n    \"allowed_end_time\": \"18:00\",\n    \"allowed_days\": [\n      \"Monday\",\n      \"Tuesday\",\n      \"Wednesday\",\n      \"Thursday\",\n      \"Friday\"\n    ],\n    \"timezone\": \"Asia/Kolkata\"\n  },\n  \"description\": \"Outbound reminder calls for Q1 overdue accounts\"\n}")

	req, _ := http.NewRequest("POST", url, payload)

	req.Header.Add("X-API-Key", "<your-api-key>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(res)
	fmt.Println(string(body))

}
```

```ruby Agent campaign with retry and webhook
require 'uri'
require 'net/http'

url = URI("https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["X-API-Key"] = '<your-api-key>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"name\": \"Q1 Payment Reminders\",\n  \"app_config\": {\n    \"app_id\": \"agent-abc123\",\n    \"app_type\": \"agent\",\n    \"app_version\": 1,\n    \"attempts_per_second\": 2,\n    \"connection_configs\": [\n      {\n        \"connection_id\": \"conn-xyz\",\n        \"phone_numbers\": [\n          \"+918041234567\"\n        ],\n        \"weight\": 1\n      }\n    ],\n    \"phone_rotation\": {\n      \"agent\": true\n    },\n    \"retry_config\": {\n      \"max_retries\": 3,\n      \"retry_interval_minutes\": 30,\n      \"retry_on\": {\n        \"busy\": {\n          \"enabled\": true\n        },\n        \"no_answer\": {\n          \"enabled\": true\n        },\n        \"short_duration\": {\n          \"enabled\": true,\n          \"threshold_seconds\": 30\n        }\n      }\n    },\n    \"webhook_config\": {\n      \"metadata\": {\n        \"team\": \"collections\"\n      },\n      \"url\": \"https://your-server.com/webhook\"\n    }\n  },\n  \"start_timestamp\": \"2026-04-01T09:00:00Z\",\n  \"end_timestamp\": \"2026-04-15T18:00:00Z\",\n  \"allowed_schedule\": {\n    \"allowed_start_time\": \"09:00\",\n    \"allowed_end_time\": \"18:00\",\n    \"allowed_days\": [\n      \"Monday\",\n      \"Tuesday\",\n      \"Wednesday\",\n      \"Thursday\",\n      \"Friday\"\n    ],\n    \"timezone\": \"Asia/Kolkata\"\n  },\n  \"description\": \"Outbound reminder calls for Q1 overdue accounts\"\n}"

response = http.request(request)
puts response.read_body
```

```java Agent campaign with retry and webhook
import com.mashape.unirest.http.HttpResponse;
import com.mashape.unirest.http.Unirest;

HttpResponse<String> response = Unirest.post("https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns")
  .header("X-API-Key", "<your-api-key>")
  .header("Content-Type", "application/json")
  .body("{\n  \"name\": \"Q1 Payment Reminders\",\n  \"app_config\": {\n    \"app_id\": \"agent-abc123\",\n    \"app_type\": \"agent\",\n    \"app_version\": 1,\n    \"attempts_per_second\": 2,\n    \"connection_configs\": [\n      {\n        \"connection_id\": \"conn-xyz\",\n        \"phone_numbers\": [\n          \"+918041234567\"\n        ],\n        \"weight\": 1\n      }\n    ],\n    \"phone_rotation\": {\n      \"agent\": true\n    },\n    \"retry_config\": {\n      \"max_retries\": 3,\n      \"retry_interval_minutes\": 30,\n      \"retry_on\": {\n        \"busy\": {\n          \"enabled\": true\n        },\n        \"no_answer\": {\n          \"enabled\": true\n        },\n        \"short_duration\": {\n          \"enabled\": true,\n          \"threshold_seconds\": 30\n        }\n      }\n    },\n    \"webhook_config\": {\n      \"metadata\": {\n        \"team\": \"collections\"\n      },\n      \"url\": \"https://your-server.com/webhook\"\n    }\n  },\n  \"start_timestamp\": \"2026-04-01T09:00:00Z\",\n  \"end_timestamp\": \"2026-04-15T18:00:00Z\",\n  \"allowed_schedule\": {\n    \"allowed_start_time\": \"09:00\",\n    \"allowed_end_time\": \"18:00\",\n    \"allowed_days\": [\n      \"Monday\",\n      \"Tuesday\",\n      \"Wednesday\",\n      \"Thursday\",\n      \"Friday\"\n    ],\n    \"timezone\": \"Asia/Kolkata\"\n  },\n  \"description\": \"Outbound reminder calls for Q1 overdue accounts\"\n}")
  .asString();
```

```php Agent campaign with retry and webhook
<?php
require_once('vendor/autoload.php');

$client = new \GuzzleHttp\Client();

$response = $client->request('POST', 'https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns', [
  'body' => '{
  "name": "Q1 Payment Reminders",
  "app_config": {
    "app_id": "agent-abc123",
    "app_type": "agent",
    "app_version": 1,
    "attempts_per_second": 2,
    "connection_configs": [
      {
        "connection_id": "conn-xyz",
        "phone_numbers": [
          "+918041234567"
        ],
        "weight": 1
      }
    ],
    "phone_rotation": {
      "agent": true
    },
    "retry_config": {
      "max_retries": 3,
      "retry_interval_minutes": 30,
      "retry_on": {
        "busy": {
          "enabled": true
        },
        "no_answer": {
          "enabled": true
        },
        "short_duration": {
          "enabled": true,
          "threshold_seconds": 30
        }
      }
    },
    "webhook_config": {
      "metadata": {
        "team": "collections"
      },
      "url": "https://your-server.com/webhook"
    }
  },
  "start_timestamp": "2026-04-01T09:00:00Z",
  "end_timestamp": "2026-04-15T18:00:00Z",
  "allowed_schedule": {
    "allowed_start_time": "09:00",
    "allowed_end_time": "18:00",
    "allowed_days": [
      "Monday",
      "Tuesday",
      "Wednesday",
      "Thursday",
      "Friday"
    ],
    "timezone": "Asia/Kolkata"
  },
  "description": "Outbound reminder calls for Q1 overdue accounts"
}',
  'headers' => [
    'Content-Type' => 'application/json',
    'X-API-Key' => '<your-api-key>',
  ],
]);

echo $response->getBody();
```

```csharp Agent campaign with retry and webhook
using RestSharp;

var client = new RestClient("https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns");
var request = new RestRequest(Method.POST);
request.AddHeader("X-API-Key", "<your-api-key>");
request.AddHeader("Content-Type", "application/json");
request.AddParameter("application/json", "{\n  \"name\": \"Q1 Payment Reminders\",\n  \"app_config\": {\n    \"app_id\": \"agent-abc123\",\n    \"app_type\": \"agent\",\n    \"app_version\": 1,\n    \"attempts_per_second\": 2,\n    \"connection_configs\": [\n      {\n        \"connection_id\": \"conn-xyz\",\n        \"phone_numbers\": [\n          \"+918041234567\"\n        ],\n        \"weight\": 1\n      }\n    ],\n    \"phone_rotation\": {\n      \"agent\": true\n    },\n    \"retry_config\": {\n      \"max_retries\": 3,\n      \"retry_interval_minutes\": 30,\n      \"retry_on\": {\n        \"busy\": {\n          \"enabled\": true\n        },\n        \"no_answer\": {\n          \"enabled\": true\n        },\n        \"short_duration\": {\n          \"enabled\": true,\n          \"threshold_seconds\": 30\n        }\n      }\n    },\n    \"webhook_config\": {\n      \"metadata\": {\n        \"team\": \"collections\"\n      },\n      \"url\": \"https://your-server.com/webhook\"\n    }\n  },\n  \"start_timestamp\": \"2026-04-01T09:00:00Z\",\n  \"end_timestamp\": \"2026-04-15T18:00:00Z\",\n  \"allowed_schedule\": {\n    \"allowed_start_time\": \"09:00\",\n    \"allowed_end_time\": \"18:00\",\n    \"allowed_days\": [\n      \"Monday\",\n      \"Tuesday\",\n      \"Wednesday\",\n      \"Thursday\",\n      \"Friday\"\n    ],\n    \"timezone\": \"Asia/Kolkata\"\n  },\n  \"description\": \"Outbound reminder calls for Q1 overdue accounts\"\n}", ParameterType.RequestBody);
IRestResponse response = client.Execute(request);
```

```swift Agent campaign with retry and webhook
import Foundation

let headers = [
  "X-API-Key": "<your-api-key>",
  "Content-Type": "application/json"
]
let parameters = [
  "name": "Q1 Payment Reminders",
  "app_config": [
    "app_id": "agent-abc123",
    "app_type": "agent",
    "app_version": 1,
    "attempts_per_second": 2,
    "connection_configs": [
      [
        "connection_id": "conn-xyz",
        "phone_numbers": ["+918041234567"],
        "weight": 1
      ]
    ],
    "phone_rotation": ["agent": true],
    "retry_config": [
      "max_retries": 3,
      "retry_interval_minutes": 30,
      "retry_on": [
        "busy": ["enabled": true],
        "no_answer": ["enabled": true],
        "short_duration": [
          "enabled": true,
          "threshold_seconds": 30
        ]
      ]
    ],
    "webhook_config": [
      "metadata": ["team": "collections"],
      "url": "https://your-server.com/webhook"
    ]
  ],
  "start_timestamp": "2026-04-01T09:00:00Z",
  "end_timestamp": "2026-04-15T18:00:00Z",
  "allowed_schedule": [
    "allowed_start_time": "09:00",
    "allowed_end_time": "18:00",
    "allowed_days": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "timezone": "Asia/Kolkata"
  ],
  "description": "Outbound reminder calls for Q1 overdue accounts"
] as [String : Any]

let postData = JSONSerialization.data(withJSONObject: parameters, options: [])

let request = NSMutableURLRequest(url: NSURL(string: "https://apps.sarvam.ai/api/scheduling/v1/orgs/org_id/workspaces/workspace_id/campaigns")! as URL,
                                        cachePolicy: .useProtocolCachePolicy,
                                    timeoutInterval: 10.0)
request.httpMethod = "POST"
request.allHTTPHeaderFields = headers
request.httpBody = postData as Data

let session = URLSession.shared
let dataTask = session.dataTask(with: request as URLRequest, completionHandler: { (data, response, error) -> Void in
  if (error != nil) {
    print(error as Any)
  } else {
    let httpResponse = response as? HTTPURLResponse
    print(httpResponse)
  }
})

dataTask.resume()
```