> For clean Markdown of any page, append `.md` to the page URL. > For a complete documentation index, see https://docs.sarvam.ai/llms.txt. > For full documentation content in one file, see https://docs.sarvam.ai/llms-full.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.sarvam.ai/_mcp/server. # Commercial Licensing > Commercial production rights for Sarvam AI Output — including Bulbul v3 text-to-speech, voice cloning, and Content Agents exports. Covers credits, the Production License, and retained rights after you stop using the service. This page explains how commercial production rights work when you generate audio with **Bulbul v3**, **Content Agents** (Text to Speech, Dubbing, Voice Cloning), or the **Text-to-Speech API**. It covers credits, the Production License under our [End User License Agreement (EULA)](https://www.sarvam.ai/eula), voice-cloning consent, and what happens if you stop using Sarvam later. **Summary:** You may use exported audio in shipped, sold products — including games, apps, and commercial media — when generation runs on your account and credits are consumed, including from your **₹100 signup credit pool**. No separate production tier or commercial registration step is required beyond normal credit usage and voice-cloning consent. --- ## Production License and credits Sarvam grants a **Production License** when you pay applicable fees for the Software and remain compliant with our [EULA](https://www.sarvam.ai/eula) and [Terms of Service](https://www.sarvam.ai/terms-of-service). On the managed platform, **credit consumption counts as payment** for the generation that produced your Output. That means: * **Signup credits count.** Every new account receives [₹100 in free credits](/api/getting-started/ratelimits). These credits are **not** limited to evaluation-only or non-commercial use. Audio you generate while those credits are consumed carries the same production rights as audio generated from a paid top-up. * **Paid top-ups count the same way.** Any credit purchase from the [Billing page](https://dashboard.sarvam.ai/billing) activates production rights for Output generated while those credits are used. * **There is no separate Production License SKU.** You do not need a special plan name or add-on beyond having credits available and using the service in compliance with our terms. The Production License applies to **Output you generate while credits are consumed on your account**. It does not grant rights to Sarvam's models, voices, software, or trademarks themselves — only to the generated audio (and other Output) assigned to you under the EULA. --- ## Minimum top-up or plan **No minimum purchase is required** beyond normal credit usage. * Use your **₹100 signup credits**, or top up any amount from the dashboard when you need more. * [Plan tiers](/api/getting-started/ratelimits#plan-overview) (Starter, Pro, Business) mainly affect **rate limits** and **bonus credits** — not whether you may ship commercial Output. * Bulbul v3 is billed at [₹30 per 10,000 characters](/api/getting-started/pricing). Generate and export only what your project needs; each billed generation is licensed for production use. If you need volume discounts, custom billing, or enterprise deployment options, see [Talk to us](/api/getting-started/help). --- ## Voice cloning for commercial use **Voice Cloning** in Content Agents and cloned voices used through the Text-to-Speech API follow the same commercial rules as preset Sarvam voices, with one extra requirement: **you must have the rights to clone the voice**. ### What you must do 1. **Complete consent in the dashboard.** Before saving a clone, you must check the mandatory consent box confirming you have the rights to record, process, clone, and use that voice to generate new content. See [Voice Cloning overview](/creative-voice-cloning) and [Creating a Clone](/creative-cloning-create). 2. **Clone only voices you are authorized to use.** Self-voiced, consent-based clones (for example, your own voice for an in-game character) are supported when you hold those rights. 3. **Generate final assets on your account.** Export or download audio after generation runs on your org with credits consumed — the same as any other Bulbul v3 output. ### What you do **not** need * No separate commercial registration form for cloned voices * No enterprise plan requirement for Content Agents voice cloning (enterprise-only cloning rules apply to **Conversations / voice agents** custom voices — see [Voice & language settings](/conversations/build/voice-language#voice-cloning-enterprise)) You may not use Sarvam to impersonate individuals without consent, generate deepfakes, or violate applicable law — including voice personality and data-protection requirements. See the [EULA License Restrictions](https://www.sarvam.ai/eula). --- ## Rights after you stop using Sarvam **Yes — you retain commercial rights to Output you have already exported**, subject to the EULA. Under our EULA: * Sarvam **assigns to you** all rights, title, and interest in **Output** (generated responses, including audio files) that you receive from the Software. * The Production License for Output generated while you paid applicable fees and complied with the Agreement is **perpetual** for that Output — you do not lose the right to use already-exported files in your shipped product if you later cancel, stop topping up, or close your account. You remain responsible for how you use that Output (accuracy, consent, third-party rights, and applicable law). --- ## Common commercial use cases | Use case | Licensed for commercial shipment? | | ------------------------------------------------------------- | ---------------------------------------------------------- | | Bulbul v3 API audio in a paid app or game | Yes — when generated on your account with credits consumed | | Content Agents Text to Speech export (Sarvam or cloned voice) | Yes — same conditions | | Dubbing export for a commercial video or game localization | Yes — same conditions | | Prototype audio generated before you had credits | No — generate final assets on your account before shipping | | Re-selling Sarvam voices or models as a standalone product | No — see EULA restrictions | --- ## Legal references * [End User License Agreement (EULA)](https://www.sarvam.ai/eula) — Production License, Output assignment, and restrictions * [Terms of Service](https://www.sarvam.ai/terms-of-service) — governs in case of conflict with the EULA * [Pricing](/api/getting-started/pricing) — Bulbul v3 and other API rates * [Credits & Rate Limits](/api/getting-started/ratelimits) — signup credits, plans, and top-ups For account-specific confirmation (for example, before a major commercial release), email [developer@sarvam.ai](mailto:developer@sarvam.ai) with your org ID and use case.